The Web Accessibility Impact Calculator
Understand your untapped market potential
The Web Accessibility Impact calculator provides insights into the potential traffic and revenue your website could gain by becoming more accessible to disabled people. By using country-specific disability statistics and real-world data, it helps you understand the business opportunities you might be missing.
What the calculator shows you
- Potential monthly and yearly website traffic from disabled visitors
- Estimated additional revenue based on your current metrics
- Breakdown by different types of disabilities
- Country-specific data for more accurate local insights
Important things to know
This calculator is designed to give you indicative figures rather than exact predictions. Think of it as a compass rather than a GPS - it shows you the direction and scale of opportunity, but the actual journey depends on many factors:
- The quality of accessibility implementation
- Your current website's performance
- Your industry and market position
- Overall business health and strategy
- Customer service and product quality
- Marketing and competitive landscape
A note about expectations
While making your website accessible can significantly improve user experience and potentially increase revenue, it's important to understand that accessibility alone isn't a magic solution for business challenges. It's one important piece of a larger puzzle that includes:
- Strong product/market fit
- Effective marketing strategy
- Good customer service
- Competitive pricing
- Quality products or services
Consider the calculator as a starting point for understanding the potential value of digital accessibility, rather than a guarantee of specific results.
Would you like to explore how accessibility could benefit your business? Learn more about the business case of accessibility.
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