Partnering with us will mean you will work with a holistic accessibility partner. It will consist of, not just a standard accessibility expertise, but one that brings unique combination of lived experience, professional knowledge and extensive digital expertise to your accessibility journey.
I love working with clients that have similar goals, ambitions and alignments. Why? Because not only we will get along and produce quality work, but that is the best way for you to get a return on your investment and most important, your customers.
Here's why partnering with us makes sense and what makes us unique:
1. A Unique three-lens perspective
We bring three critical viewpoints to every project:
1.1 Authentic disability perspective
As someone with lived disability experience, I understand accessibility barriers from the inside out. This first-hand experience means I can:
- Identify subtle usability issues that technical audits might miss
- Provide insights into how people with hearing disabilities actually use digital content
- Share real-world perspectives on which solutions truly work (and which don't)
- Bridge the gap between technical compliance and genuine usability
1.2 Technical mastery
With 15+ years in digital development and accessibility implementation, I know how to build solutions that work in the real world. This expertise includes:
- Deep understanding of WCAG guidelines and their practical application
- Experience implementing accessibility across various platforms and technologies
- Ability to balance technical requirements with practical constraints
- Track record of creating sustainable, scalable solutions
1.3 Business alignment
Our background in digital marketing, SEO and conversion optimisation means I understand how to make accessibility work for your bottom line. This includes:
2. Real testing with real people for real results
We believe in testing with real people for authentic results and better quality outputs:
2.1 Exclusively use disabled user testing
We never rely on simulations or AI-only testing because authentic experiences matter. Our approach includes:
- Partnering with our partner who work directly disabled users who bring genuine lived experiences
- Testing with users' own preferred assistive technologies
- Capturing insights that can never be replicated through simulations
- Identifying nuanced usability issues automated tools will miss
2.2 Deep community connections
Our active presence in disability communities ensures current knowledge:
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- Regular engagement with disability advocacy groups, forums and communities
- Continuous learning about new assistive technologies
- Direct feedback on emerging accessibility challenges
- Understanding of cultural contexts and community expectations
2.3 Comprehensive testing methodology
We combine multiple approaches for thorough results:
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- Using automated tools to efficiently identify technical compliance issues
- Following up with manual expert accessibility audit for context-dependent problems
- Validating findings through real user testing sessions
- Creating solutions that address both technical standards and actual user needs
3. Education and independence
Unlike companies that create permanent dependencies (like accessibility overlays), we focus on building your team's capabilities through four key approaches:
3.1 Clear education and context
We make complex accessibility concepts understandable and actionable:
- Break down technical requirements into plain language everyone can grasp
- Share specific user scenarios that illustrate why each change matters
- Provide before/after examples demonstrating practical impact
- Connect technical requirements directly to user benefits and business outcomes
3.2 Hands-on team training
We empower your team with practical skills and confidence:
- Conduct role-specific workshops tailored to different team members
- Teach troubleshooting techniques for common accessibility challenges
- Share decision-making frameworks for addressing accessibility questions
- Provide ongoing learning resources and reference materials
3.3 Sustainable processes
We help you establish workflows that don't depend on constant consultation:
- Integrate accessibility checks into existing development processes
- Set up internal review procedures and testing protocols
- Create clear escalation paths for handling complex issues
4. Business-minded implementation
We understand accessibility must serve both your users and your business goals. Our approach combines four key elements:
4.1 Strategic alignment with SEO and conversion
We ensure accessibility improvements enhance your digital performance by:
- Identifying where accessibility changes naturally boost search rankings
- Creating content structures that serve both screen readers and search engines
- Preserving conversion-critical elements while improving accessibility
- Testing solutions to verify they maintain or enhance conversion rate
4.2 ROI-focused measurement
We track and quantify the business impact through:
- Establishing baseline metrics before implementing changes
- Measuring improvements across traffic, engagement, and conversions
- Documenting reduction in legal risks and compliance costs
- Calculating long-term savings from proactive accessibility integration
4.3 Strategic stakeholder communication
- We help you build support and showcase progress by:
- Developing clear messaging about your accessibility journey
- Creating progress reports tailored to different audiences
- Highlighting wins and their business impact
- Guiding internal communications to build team enthusiasm
4.4 Resource-conscious implementation
We create practical roadmaps that:
- Break complex improvements into manageable phases
- Balance quick wins with strategic long-term changes
- Account for your team's current capabilities and bandwidth
- Align with your business cycles and resource availability
5. Why this matter for you
While we're not the cheapest option, our approach delivers lasting value through:
5. 1 Building internal capability
Rather than creating dependency, we focus on empowering your team to handle accessibility independently. This means:
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- Providing your team with knowledge and practical tools for accessibility implementation
- Building confidence in making informed accessibility decisions autonomously
- Ensuring access to expert support when needed while maintaining independence
- Creating custom training materials tailored to your team's needs
5.2 Creating sustainable solutions
We develop scalable approaches that grow with your organisation. This includes:
- Implementing solutions that evolve naturally with your business growth
- Integrating accessibility seamlessly into existing development workflows
- Establishing replicable processes across new projects and platforms
- Building a foundation of reusable components and patterns
5.3 Aligning with business growth
Our solutions support and enhance your business objectives. This means:
- Ensuring accessibility improvements complement your business goals
- Enhancing user experience to drive better engagement metrics
- Converting accessibility investments into competitive advantages
- Measuring and tracking ROI on accessibility implementations
5.4 Reducing legal exposure
We help protect your business while improving user experience through:
- Implementing proactive compliance measures to minimise legal risks
- Creating better experiences that reduce user complaints
- Developing inclusive digital properties that serve all users effectively
- Documenting accessibility efforts to demonstrate due diligence
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Our unique combination of lived experience, technical expertise, and business acumen positions us as your ideal partner in digital accessibility.
We don't just offer quick fixes or temporary solutions. We provide comprehensive, sustainable approaches that empower your team, protect your business, and create genuine value for everyone, and not just disabled people.
By choosing us, you're investing in a partnership that will transform accessibility from a compliance requirement into a genuine business advantage, all while making a meaningful difference in the lives of disabled users.
Ready to start your accessibility journey?
Check out the various web accessibility services to help you along the way.